Plus size is average. And extraordinary. And …
the future of brand growth.
If you’re not appealing to the plus-size market you’re competing for the same 33 percent of the same folks that everyone else is grabbing for. That’s because 67 percent of women are size 12 or above… and often left out from brand’s plans and growth opportunity.
And this oft-ignored segment has money to spend.
Plus-sized shoppers equate to $20 billion worth of buying power – and that’s not even including the goods and services (from travel to consumer goods) that have yet to be designed for them.
This isn’t a “if you build it, they will come” scenario.
With decades of lived experience, we know their customer journey is rife with trauma. When this market has gone purchasing in the past, they found a lack of adequate sizes saddled with stereotypes and stigma. Through data, PR, influencer and disruptor strategy know-how The GORGEous Agency advises brands to connect without pitfalls, patronizing and prejudice and emerge a leader and champion with authentic growth in this new market.
